Becoming an Business Opportunity Leads reseller may be the trick to boost your bank account over the top. Most people in home-based businesses struggle because they don’t have enough leads. Without them, many distributors lack sales, get discouraged, and quit before they reach critical success.
The world economy has never been quite the same as it was before the global financial crisis of 2008 that shook economies all around the planet to their cores. Various government efforts, such as wholesale bailouts of banks and industries as well as interest rate manipulations have done a lot to improve the financial prospects for a few, but most people still feel as if they have been left out to dry financially.
This situation has left a large segment of the population either underemployed or completely unemployed. Because of this, many brave and enterprising people have turned to the Internet looking for opportunities to earn some money and make ends meet.
But all of the opportunities to be found online are not created equal, and it can be devilishly difficult to separate the wheat from the chaff. Luckily, there is one type of financial opportunity that has withstood the test of time and has made literally millions of people all around the world fortunes. This money making cash cow is widely known as Multi Level Marketing, or MLM, and it is as effective today in terms of earnings potential as it has ever been.
There are many different ways to make money using MLM, and one of the most popular and fast growing methods to do so is to become what is known as an MLM Leads Broker. Quite a few people will have heard something about this hot new career path, but even more people probably know nothing about it. This article will help to educate those who have not had an opportunity to learn about this amazingly lucrative money making opportunity.
Along the way, certain questions which are relevant to the subject will be answered. These questions include: What is MLM? What is a Broker, and what do they do? What are some ways that brokers generate MLM customers? What are some great ways to buy MLM prospects? Let’s answer these important questions.
WHAT IS MLM?
By this time, most of the people reading this article will have heard a little something about Multi Level Marketing (MLM). For the small minority of people who are completely new to the subject, a short definition of MLM will be provided with the aim of helping them to understand the overall process more completely.
MLM is a special marketing strategy that involves a force of salespersons who are not only rewarded financially for the sales that they make themselves, but are also compensated for the sales made by other salespeople whom they have personally recruited. Each person who joins an MLM company is an indepedant distributor, and they basically are able to buy the company’s products at discount prices, and they receive an override commission on sales made in their down-line.
The sales force that is recruited by the an independent distributor is known as the ‘downline’ of that individual, and in most cases provide multiple forms of compensation for the founding sales person. Compensation varies greatly, involving terms like binaries, pass-ups, and matrixes. Since MLM involves selling products and/or services directly to consumers, the lack of a middle person usually translates into enhanced earnings potential for those that do the selling.
WHAT IS A BROKER, AND WHAT DO THEY DO?
Before discussing what an MLM Lead Broker is and does, it may be helpful to provide a quick definition describing what MLM prospects are in the first place.
An MLM lead may sound complicated at first, but it is simply a sales lead. A sales lead is someone who has shown interest in a particular product or service which they may be in need of. So, an MLM lead is a prospect who has in some way expressed interest in the goods or services provided by a Multi Level Marketing organization. This is often done by clicking on a web link, or filling out an opt-in form on a web page.
MLM, like most other kinds of sales, is really simply about finding ways to connect with people who have a need for a specific product or service. An MLM lead list is a powerful method of finding not just one person who needs the services or goods, but many, many people who probably have a need for the valuable services offered by the Multi Level Marketers who are part of the team.
There are 2 basic ways of finding these all-important leads which can lead to huge sales and financial independence. The first way involves an enterprising sales person doing all the legwork and finding the leads that they need themselves. This can be done by finding ways to get the word about the business out to as many people as possible. This method is used by many MLM professionals, but it can take a long time to get the business up and running using this method.
The second basic method of finding the leads that all too often lead to great financial success is to buy these them a legitimate broker. Lead brokers use various – usually online- methods to identify and gain the interest of people who would likely have a need for the products or services offered by the MLM business owner. This can also be known as “buying traffic”.
Buying traffic is involves getting people to follow a link to your site, with the intention that a certain percentage of them will become MLM prospects. They basically “hold up their hand” and say the want more information by providing their name and email on an “Opt-In Page“. For example, if you buy 1000 clicks, and 27% of those become leads, you would get 270 leads out of the 1000 clicks. The ratio of people who opt-in to the number of clicks is typically call the “opt-in ratio.”
Since many new and therefore inexperienced network marketing business owners don’t yet understand how to create their own prospects, using a lead broker can help these marketing newbies to get their businesses up and running far more quickly than if they were left to their own devices.
For as little as $25.00 on some websites, a proud new MLM business owner can be the recipient of up to 100 – yes, 100! – hot off the griddle leads. Not all of them will convert to sales, obviously, but many skilled MLM marketers report turning at least 20% of the people on their list have bought into sales! This process is of vital importance due to the absolutely huge size of the market; some market research organizations estimate that the market for MLM leads runs into the BILLIONS of dollars!
WHAT ARE SOME WAYS THAT LEAD BROKERS FIND PROSPECTS?
There are quite a few ways to find customers online, and many of the more successful lead brokers do so by making use of various kinds of affiliate marketing strategies.
In one basic model, lead brokers would place affiliate marketing links of businesses with related products and services on websites that they control. When an Internet surfer visits the website and clicks on one of these affiliate links, a lead is automatically generated for the MLM brokers. These leads can then be bundled into lots of various numbers and then commissions on them earned by reselling them to eager MLM business operators. The MLM business owners then ‘work’ the prospects, a good percentage of which will always be converted into sales.
This kind of so-called ‘paid traffic’ has proven to be one of the most effective ways for MLM brokers and other marketing professionals to quickly and easily generate huge numbers of more-or-less ‘qualified’ leads. This is because the people who click on the affiliate marketing links tend to be interested in the products being offered by the website, and thus can be considered to be fairly ‘warm’ prospects.
Since the markets for MLM companies and the services they provide continue to grow at a brisk pace, and have been forecasted to keep growing far into the future, the prospects for MLM brokers are better than ever. Since every MLM company needs a good source from which to buy MLM leads (everyday!) to continue to make money, people who choose to become MLM brokers are well positioned to provide this vital service – and make loads of money in the process- for the foreseeable future.
