Simple to Follow Lead Generation Tips for Periscope
The way in which businesses market their products and services is typically through engaging leads. Leads are people that show interest in a particular product or service that a business provides. For that reason, it’s not surprising that there are many different approaches and programs that have been established to help businesses generate leads. Regardless of what type of product or service is being provided, programs that can help a business entice consumers to make a purchase is going to help a business to be successful.
Generating Leads Via Technology
One of the great things about the various different lead generation programs is that many of them are rooted in some of today’s most cutting-edge technologies. These lead generation strategies rely heavily on Internet connections, as well as the various different devices that are used to connect to the Internet. To put an even finer point on it, various different computer applications have been specifically designed to help generate leads for a business. While these types of applications come and go, perhaps one of the most exciting and one of the newest types of applications that looks to be something that can stand the test of time is an application called Periscope.
What is Periscope?
This type of application can be used in a wide variety of situations. This computer application gives an opportunity for a person to live stream videos of themselves. In addition, messages can be sent to the person streaming live video and they can answer the questions as they come in through a messaging system. In a sense, this is like a live broadcast, only anyone can do it at any time as long as they have a connection to the Internet. Because this application is owned by Twitter, anyone that follows a person or business on Twitter can receive these live broadcasts and interact with the person streaming video.
This type of application perhaps wasn’t initially developed for marketing and lead generation, but it has quickly become an effective tool for lead generation with social media. The question some people have, however, is how does this application correlate to marketing success and lead generation.
How can Periscope Help in Marketing?
Broadcasting live videos to potential clients and customers can help put a personal spin on the products and services the business provides. It’s also a way to interact with potential customers without having to be in the same room. If customers are intrigued by the products and services described via a live Periscope streaming broadcast, questions can be answered and people can be directed to business websites to get even more information on whatever it is that they’re interested in.
However, simply streaming these videos is likely not going to be enough to improve website traffic or to drum up interest in the products and service the business provides. Many times people will need to use specific Lead Generation Tips for Periscope to maximize interest. Here are a few things to consider.
Add Branding to Periscope
It seems like every marketing endeavor, at least the successful ones, includes an emphasis on branding. The great thing about using Periscope is that if an individual or company is running a website or blog site, the business can easily add a Periscope widget. Not only does this help people to easily navigate to an individual or a businesses Periscope sight, it also further emphasizes the branding of a business as well as the products and services that are provided.
It’s easy to be excited about the first few Periscope streaming broadcasts. However, if a business were to create a certain amount of interest in these broadcasts, it’s important to not let the expected viewers down. Keeping a consistent schedule of broadcasting, whether it’s once a week, once a day or once a month, is important to keeping the people that are interested in these broadcasts viewing and to give perspective viewers plenty of content to watch and more opportunities to interact.
Saving your Older Broadcast
When using an application like Periscope, it’s a very simple thing to automatically save a streaming broadcast. This can help to further add consistency to the broadcasts that are done in the future by reviewing what was done in the past, but it is also of great benefit to people that began following a business’s broadcasts well after the broadcasts have begun. This may give a interested client a number of different broadcast to view, which can in turn make them even more interested and potentially they could purchase the products and services that the business provides.
Give a Call
Perhaps one of the most important tips when creating and executing a live broadcast is to make sure a call to action is included. The call to action can be something very forthright such as asking viewers to consider purchasing the products and services that are provided by business. However, the direct approach may not always lead to the best results.
In these instances, perhaps a simpler call to action such as continuing to follow upcoming Periscope broadcasts, or visiting a company’s web page, may be something more innocuous and, in the long run, it may net better results than a direct approach. It’s possible to trial multiple options over time to see which type of call to action yields the best results.
There are many ways in which a business can generate viable and beneficial leads. Sometimes it’s with facebook advertising tips. In other cases, it may be about using traditional marketing strategies. However, with exciting applications such as Periscope, businesses can use simple yet effective technological applications to further increase the awareness and the profitability of their business.