Effective Communication Is Key: The Importance Of Using Autoreponders to Follow Up With Your Business Leads In any home-based or network marketing business, communication is key. Without effective communication, it’s impossible to complete any lead generation tasks for the business. In times past, most communication was done by phone or through one-on-one contact. Fortunately, the digital era has brought about the invention of new technologies that allow marketing and business professionals to expand their reach more efficiently and effectively. The autoresponder is just one example of this type of technology. For those who have yet to incorporate autoresponders into their network or home-based business marketing strategy, keep reading to find out why it’s vital to embrace this strategy and how people can do so in the most effective way possible. The Benefits Of Using An Autoresponder An autoresponder is an advanced email tool that automatically sends messages to email addresses on a specific list of subscribers. In most cases, these subscribers are people who have willingly entered their information into a form they came across on the web. Many autoresponder messages are either set to be triggered by time intervals (such as messages sent out every three days or once per week) or by specific actions (such as opening an email message, making a purchase, or subscribing to a list.). Here are just a few of the benefits associated with using this type of software or service: Email Is Popular and Efficient: Many people prefer email over talking on the phone. Reading an email takes less time and is more efficient than a phone conversation and the information can be retained for later viewing or use. Information Is Key: In network marketing (as in any type of business), customer contact details are priceless. Having an email list allows marketers to continue to present their offer and message to a customer multiple times over a longer period. Permission Marketing: Subscribers on an autoresponder list have willingly given the marketer their information. This means they trusted them enough to consent to having email messages sent to their inbox. This is powerful, as people are more likely to buy from those they know, like, and trust. Options For Using An Autoresponder When it comes to setting up an autoresponder for a network marketing business, there are generally two options: Self-Hosted Autoresponders: A self-hosted autoresponder is exactly what is sounds like: an autoresponder software that is hosted directly on the business owner’s server. Having a self-hosted solution does have several benefits, such as allowing the business owner to create a customized solution for their needs, giving them the freedom to expand their lists according to their needs without having to pay more money, and allowing them to have more control over their subscribers and contact information. However, it is important to note that self-hosted autoresponders are more complex to set up and manage and cost more initially. Cloud-Hosted Autoresponders: Cloud-hosted autoresponders are typically delivered as a monthly subscription service by a third party like […]

  When your business is slow, like in the current economic conditions, there is a proven way to help things pick back up. Using autoresponders can make potential customers turn into new and repeat customers without much work on your part. It also helps stay in contact with that vital follow-up that leads to referrals and keeps customers coming back long after that first sale. They are much more than just emails; they are a way for you to connect and secure business. What is an autoresponder An autoresponder can act like a digital office assistant and help stay in touch with clients or potential clients. It will remind them that you are there to help and want to keep your business relationship open. It will also reassure them that your business is trustworthy and knowledgeable when they have questions. Though it would be simple to have a distribution list for ten or even fifty people, managing more names and emails can be a pain and take valuable time away from your business. Instead, an autoresponder takes away the headache and saves time and money when used to its full potential. How to choose the best autoresponder service Some things to keep in mind when choosing an autoresponder include delivery rates and opt-in choices. You want to find an autoresponder with delivery rates of 98% or better so that you know the email is getting to the recipient. With opt-in choices, you will normally see one or two choices. It is best to have two choices as only one will return more spam hits, and you could get dropped from your service if you get too much spam. Also, you want to look at reviews on the company website. Good companies will also carry a money-back-guarantee if their product is worth your time. Watch out for free services as they usually include ads that make your company look cheap. Ten tips Here are ten vital tips to help your business stay on top of the technology curve and keep your follow up current and legitimate for your target market. Most autoresponders are in the form of a newsletter or e-zine article. 1. Keep the content current and applicable to a wide audience. 2. Parts of the response should be customizable, so the clients name appears, and it feels more directed directly at them. 3. The process to get subscribers should be simple or else people will not be interested. 4. If possible have a plain text version of content for people who prefer not to receive large size emails with pictures. 5. Keep the number of times information is sent to a small number, like once per week as opposed to ‘daily digest’ content. Most people will unsubscribe if they are flooded with content they cannot get through in a short period of time. 6. Prepare your content in advance outside the autoresponder to be sure it is spell checked and proofread by others before it is sent off. 7. Watch current trends and be able to explain in layman terms what is going on in your market or industry. 8. Help point out potential pitfalls or things like recalls of products 9. Think about adding informative […]