John Landells describes himself as being passionate about God, his wife and boating. He is a knowledgeable IT Solutions Architect, with particular experience in custom Datacenter Automation Solutions; but mpore important to us, he takes time to create great videos about introductory marketing concpets, such as our friend, the autoresponder.

An autoresponder is a software service that allows you to capture and follow-up with your leads. It is one of the main cores tools used by each and every network marketer. Because once you get a lead, it often takes seven or more touch-points with that person before they convert to a customer; and of course many never become customers at all, and simply unsubscribe from your list.     iContact. iContact is one of the most popular autoresponder service providers in the world. The popularity of their service comes from the fact that they offer excellent customer service and they also give a free trial service. iContact uses templates that match your brand making it resourceful in terms of brand marketing. Using the various templates, all you have to do is create your personalized message. The down side of iContact is the interface because it is not easy to use and you might find yourself struggling with navigation and use. Mailchimp. Mailchimp is the ideal autoresponder for a small business working with a limited budget. If you plan to grow your business think of other options because transferring your customer to another service provider is never a good idea. Customer interaction and friendly interface is a plus benefit in mailchimp and users enjoy a very friendly and very interactive interface. A plus benefit is also integration with social media sites like Facebook and twitter. Mailchimp may lack brand identity because there are fewer templates to choose from that you have to struggle to fit into your brand. E-mails send to customers have a mailchimp logo and customers may not know what exactly you represent. Your brand is lost in between the mailchimp logo and brand. OntraPort (formerly Office Autopilot). Office Autopilot is not just an autoresponder but it is also a marketing tool. It is expensive compared to other autoresponders although it still offers similar services to Infusionsoft. Just like Infusionsoft, OntraPort is able to offer unique customized responses to customer based on their needs. This will depend on the click customer makes on the sent e-mail. Customer support is quite known to be excellent with OntraPort. They have a live chat where customers can ask questions and there are also video tutorials to guide users. The promise office autopilot makes about a full internet solution is not true considering that it is quite expensive. This is not an inclusive service as the creators say and this means that you have to look for extra software to supplement the service offered by this site. Aweber. Aweber is a leader in e-mail marketing according to user reviews. The reason why many people prefer Aweber is quite simple. Aweber offers the convenience of a user friendly and easy to use interface but unlike mailchimp, it is quite organized. Using Aweber, you can easily integrate social media sites like Facebook and twitter. Mail scheduling is an important feature of Aweber because it is able to send mail to customers at specific time intervals. New […]