Many people fail at MLM simply because they don’t have enough quality leads.  You may have tried MLM and decided it’s not for you. Not everyone can make it work, and it tends to take a lot of time investment in the beginning to get it rolling. Despite this, MLM continues to be very popular, with millions of people trying it for the first time every year. Probably that’s because it can be profitable once you get over the initial hard work. Most people never reach that point.

But there is another way to make money from MLM that is far quicker, easier and more profitable. You can make great money when you sell MLM leads!  there is a famous saying during the California gold rush, that the people that made the money are the ones that sold shovels, not the ons that dug or gold.  In other words, many of the gold diggers went bankrupt, but there was a thriving business selling them the clothes, tools, and food to allow them to do their gold mining work.

To understand why selling leads is such a great business model, let me paint a picture of the problems MLM marketers face. Take a moment to step into their shoes,  Maybe you are interested in MLM because you want to break free from the daily grind of employment. At first, the business model seems very simple. The company sells some sort of revolutionary product that you can’t buy in stores. You make money by signing up people to be distributors or customers.

Customers earn you a little money, but the real money is in signing up distributors (because they make a percentage of the sales of those distributors).  So, you start with a list of all the people you know and work your way through it, inviting them to meetings in your home or a local hotel. The presentation has one goal – make new distributors!

But here’s where you learn the first lesson – not everyone is cut out for a life in business! Lots of people don’t sign up, and of those who do, only a few are ever active. It takes a lot of work to get your first few active distributors, and by then, you’ve used up your list of friends. So how do you get more distributors? How can you move up to the high rankings (where the real money is)?

Here’s the thing: The top MLM executives don’t work like that. They know that Aunt Betty isn’t a sleeping giant of business, waiting for the right opportunity to come her way. They know that telling all their friends and family about every new business opportunity is a sure way to lose friends and family members! So what they do instead is approach people who are interested in MLM. People who are already experienced or active, or who have at least volunteered themselves by expressing an interest.

In fact, the most experienced MLM professionals have an entire roster of distributors who are ready to follow them to the next big opportunity. Often, old MLM companies lose entire armies of distributors who switch to a new company almost overnight. That’s how powerful these top MLM executives are.

Of course, for the new MLM distributor who has just realized that friends and family are not the answer, that’s not possible. They can’t call upon a roster of past MLM contacts, because they don’t have any.

That’s where the MLM lead broker steps in! They sell MLM leads to the distributor who is desperate to find new people interested in the business opportunity. The leads are all people who have asked to be told about new MLM opportunities. People who are active in MLM are always interested in new companies and new opportunities to expand their business or replace a company that’s under-performing. So these leads tend to be highly motivated and professional.

By buying leads, the MLM marketer solves their recruiting problems and moves into a new income generating bracket. They get one step closer to having a true residual income thanks to their new best friend, the MLM leads broker!

Selling MLM leads is a great business to get into because MLM prospects are almost always happy to hear about new opportunities. So you can sell the same leads multiple times, even months after they first contacted you! If you compare this situation to selling leads in other fields, such as plumbing, you will immediately see the difference. A customer might be desperate to find a good plumber while they have a leaking pipe, but as soon as the problem is fixed they don’t want to know about plumbers anymore!

MLM leads and MLM marketers are both very motivated. They both want the deal to work out. That makes your role much easier. It’s easy to sell MLM leads, all you need to do is get a list of leads and then sell them to the marketers who have registered with you. No hard selling involved! There are plenty of distributors actively searching the Internet for MLM leads, so all you need to do is build a website and start advertising, and you’ll get plenty of takers for your service.

So, how do you get these leads in the first place? Simple. There are people who are searching for information about every MLM company in the world. They are looking for a good business opportunity and are on the fence about which one to join. All you need to do is write a page or so of information about the MLM opportunity (you can copy other people’s reviews) and then put it on your website. Make sure it’s well written, and that it presents a balanced and thoughtful picture of each MLM opportunity. It needs to be good enough to pass Google’s advertising quality guidelines.

Give them a way to receive reviews for other MLM opportunities (in other words, to become a lead). You could even sweeten the deal by offering them a free report if they sign up. Make sure it’s clear that they will be contacted with notifications and updates by representatives from the MLM companies (in other words, your clients, the MLM distributors). Make sure that the content on the page creates a desire to find out more – it should subtly sell the benefits of the free report.

Then you can use advertising (such as Google Adsense or Facebook ads) to get prospects to the site. If all goes well, you will start to collect names pretty quickly, and you can turn around and start to sell MLM leads right away. In fact, you can sell them several times over! The high returns in selling MLM leads make it possible to get all your traffic through paid advertising, so you don’t need to worry about SEO or other free traffic sources, which are time-consuming. Of course, you could invest in SEO and social media marketing if you want even more money!

There are some fine points, and some lessons that you will need to learn to become very successful at selling MLM leads, but this is the essence of it. It’s a great business, and I hope you’re very successful!

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