Running a business successfully takes a lot more than simply having a great product or service. A business owner needs to be able to procure more and more leads to help them promote their product or service to new people at all times. The more people they can get interested in their product, the bigger their business is going to grow. Unfortunately, lead generation isn’t always easy. The following are five Tips for Instagram Lead Generation that can help any business owner find new and useful leads with just this one social media platform. Make Sure There’s an Optimized Landing Page A large part of obtaining online leads is giving them somewhere to go once they come across the social media account. The business should have a landing page on their website that’s linked from the social media account through the bio or on various posts. This landing page needs to be fully optimized to catch their attention and draw them in. It should make them what to know more about what the business can do for them and what they can do to get more information about what the business has to offer. Engaging Content on a Set Schedule It’s important to create engaging and interesting content on any social media site, but Instagram in particular. Pictures are the main type of post though it is possible to add short video clips. The pictures should stand out amongst the other pictures that might show on a follower’s feed and should make them want to learn more. Pictures can be of products or services, but don’t have to be. They can also be of customers, employees, and anything else relevant to the business. Posts made on sites like Instagram need to be done frequently, with most businesses posting at least once a day. There should be a set time for the main posts and, when necessary, other posts throughout the day. This lets a customer know when to expect to be able to see something new on the account. Set Up Contests to Give Away Free Products Most businesses find that giving away free products is a fantastic way to generate quite a few new leads. The flow of leads can be huge when a person is offered the chance to be in a drawing to win a product or service just by signing up for more information from the business. Showcase the product or service being given away on Instagram so all of your followers can see exactly what’s being given away and include information in the picture or in the description so they know how to enter the contest and try to win. Display Products With Professional Pictures Displaying products is one of the best reasons to use Instagram. A business can quickly upload images of their most popular products or services and all of their followers will see it. This is also perfect for promoting a new product or service. However, the pictures do need to be […]
David Wood (Empower Network) Reveals Past Company Issues
At the Generation Hero event, held in a mansion in Miami, top leaders of Empower Network gathered for the companies quarterly conference. Where as past conferences were always open to all members, a rep had to earn his or her way to this one by points earned from sales. However, the event was available via Livestream to all members. One purpose of this weekend is for those making the most money with the company to do an over-the-shoulder look at how they do what they do. Dave made some tweaks to the compensation plan, and shared the changes. Leads expect to see a major rush of new members, and David has said that the next quarterly even could easily have 5000 to 10,000 attendees, representing that Empower Network “is back.” Friday night included breaking boards and a Firewalk across burning hot embers. Earlier in the evening, when polling those present for ideas, someone said it seemed like there was a big elephant in the room that no one was talking about. Later that evening, David Wood, founder of Empower Network, revealed new information about that elephant. When David Sharpe left the company, the “cover story” was that he needed time to for medical treatment for Hepatitis C contracted from his earlier life of drugs (he used the fact that he came from that background in all his advertising, so no secret there). Wood said that Sharpe was given 40% interest in the company, and that he left because of company issues, and he was worried about his reputation. Sharpe apparently demanded a cash value settlement for his share of the company, at a time when the company was going through other issues, and the money was not readily available. Eventually, in about January 2015, a settlement was reached which included paying Sharpe a lower amount, in exchange for dropping other agreements such as a non-compete. At that time, Sharp seemed to become more publicly visible, offering coaching and training seminars. In January 2016, Sharp began promoting MLSP. So David Sharpe is back in the public eye. Wood also stated that he broke up with Priscilla, the mother of his son five months ago. She has custody, but he has some visiting rights. Top leaders like Lawrence Tam, Tracie Walker, and husband/wife team Justin and Dee Verringia, and Aron Rashkin, Mike Hobbs, and Paul Hutchings have stuck with Empower through thick and thin, while others like Tony Rush, John Lavenia, and Randy Schrum bailed last year to join up with Dubli. Empower has always a very successful group in Portugal, and recently updated training materials to include Spanish, Portuguese, and German. David assured that all the issues are in the past, and that Empower Network has established new corporate values, including testing of all funnels. As the funnels are tested, they will continue to improve to get maximized conversions for members. The new compensation is in place and doing well. The next quarterly event will be held in Nashville April 21-23. NOTE: This […]
As The Marketing World Turns – A Soap Opera Tale of Intrigue
Network Marketing can be very similar to a soap opera. Instead of whose marrying and divorcing who, it’s who is working with who, who left what business, and who is selling what now. Here’s a fairly impartial tale of recent events, from the November 5, 2014 public announcement of WUKAR until now, January 2016. A friend recently asked me if so-and-so was still in Company X, so I decided to chronicle some of the events. Sometime in 2014, Richard Cook and Matt Trainer were introduced to Dubli, a company that sells a cash-back program, where people get cash back when they buy from online websites that are in the network. While I believe Richard has a network marketing background, Matt Trainer said he always disliked MLM, and has returned to that stance today. Matt always believed he could generate substantial of income just by promoting the Dubli product, without focusing on the MLM commissions and downline. Matt’s has an amazing background, part of which includes Search Engine Optimization (SEO). The June 21, 2014 Dubli Dubai Event Dubli held it’s international corporate event in Dubai June 212,22 of 2014. Based on the video below, it looks like 90 people went from the USA, representing themselves as Wukar. The November 5, 2014 Public Opening Wukar announced itself to the public on November 11, 201, which include “The Rotator” (explaind below) and eventually “The Millionaire’s Club” – a guarantee that Matt would not take any money out of his Dubli earnings until people that made certain commitments had each reached a million dollars in earnings after a given time period. Through traditional networking of who you know, word of mouth, and good selling, the Cooke/Trainer team brought in some big players. Tony Rush, a million dollar earner with Empower Network, left that company to join. Most likely, he brought John Lavenia with him. John had also spoken on stage at Empower Network nation wide events. Later we will also see Randy Schrum working with Tony and John, so he may have come over at that time as well. The other big names involved in the kick off were Jason Cardamone and Kristian Hoenicke… Most of these leaders made a quick decision to go Dubai for a major the above mentioned Dubli event; and they came back sharing the excitement. In two or three months, they did a huge recruiting effort, apparently building one of the biggest downlines in Dubli in a short time. The Rotator, SEO, and Video Making Extravaganza So back to Matt Trainer. His secret sauce promoted at the above announcement was a “Rotator” and a lead generation system powered by videos, local directories, and SEO techniques. He adopted the name Tem WUKAR, which stands for “Wake Up, Kick Ass, and Repeat.” The system involved hundreds, if not thousands of peoples generating short, one or two minute videos using a simple video creation tool called VideomakerFx. Training was created for people to follow, and keywords were provided by the Wukar web […]
How-To Guide for Lead Generation with Twitter Cards
Twitter Cards are a new way to do lead generation by using twitter followers and it can make it easier than ever for a new business to snag a ton of new leads quickly. It’s not a good idea to just jump up and get started, however. Before a business owner tries to do Lead Generation with Twitter Cards, it’s a good idea for them to understand exactly what they are and what they can do to use them effectively. When used properly, however, they can be a fantastic tool for any business. Read the tips below so you can get a good idea of what these cards are and what can be done to ensure they are as effective as possible at generating leads and converting customers. What are Twitter Cards? Twitter Cards are a new way for businesses to generate leads using a simple and small twitter post. The business posts a normal tweet with a link to their card. When the person clicks on the tweet, they’ll be able to see the entire card and can click on the call to action to easily submit their information. A business can use these cards for a specific campaign, to offer something to their followers, and to attract new customers who are interested in learning more about the business. They’re easy to use and can be adjusted as needed to make them more effective. Prepare a Strategy Before Creating Cards Before creating the first card, the business owner needs to create a strategy. They should consider what they’re trying to accomplish, how the cards can help, and how they can use the cards effectively. It’s important to remember that the strategy can and will be updated as needed, but it’s a great starting point for the business owner to begin gathering ideas and solidifying their plan. This can also include researching what potential customers might be interested in as well as what strategies other businesses are using effectively. Create a Call to Action Once the business owner starts to create their first card, the call to action is going to be one of the most important parts. This is what the reader clicks on to leave their information and what grabs their attention and makes them want to leave their information. While it’s limited to only 20 characters, there is a lot a business can say in a short space to make people want to click the link. The call to action should be clear and make it apparent what the reader will be getting. Provide Value to the Potential Customer A person isn’t going to simply send out their information because they can. They want to get something in return, whether that’s more information on a product they’re interested in or a subscription to an emailing list with money-saving offers. Think about what the business can provide to customers that the potential customers might be interested in. This gives them a reason to click the call to action […]
Generating Leads from Pinterest
When social media was in its nascent stages, businesses had limited opportunities to harness its power for marketing. Now that these tools and platforms have developed with great alacrity, companies are racing to have a place with the most cutting-edge marketing methods. Generating Leads from PInterest is an important skill to learn in a competitive marketplace where each business wants the top spot. Produce Attractive Material While it may seem obvious, some companies focus more on what they want than what their target audience members want when creating leads from social media. Target-audience analysis is just as important for online marketing as it is for traditional marketing. Companies need to sit down to figure out who their target audience members are, but it is more than that. They need to decide what these people search for online and what captivates them. Then, businesses can begin to build a board that takes these interests and passions into consideration. Select Quality Photos Some companies may think that if the concept is okay, then it does not really or fully matter what the pictures look like. That isn’t true, however. For people who have been scrolling through the internet all day conducting research for school or work are likely tired of blaring lights, yet they still need a photo bright enough to view its crisp details. Generating fast online leads also involves using photos that are easy to understand. Considering a captive image that is not bogged down with impersonal faces or tons of words. Secure the Rights Using photos to generate leads is an excellent idea; however, companies that do not have the rights to the photos will likely find themselves in a significant portion of trouble. Before adding any pictures to the Pinterest page, make sure that the rights for the photo have been obtained or that they are coming from a website that allows anyone to use the images. A great method for generating online leads is to take one’s own pictures. That way, the photos are individualized and personal to the products of the business. Include the Necessary Links All of the pictures in the world cannot help a business if interested parties do not know where to go to gain more information about the entity. While links to relevant material and products should not appear plastered across all of the beautiful images, they do need to exist. Additionally, people should know whom to contact if they would like to know more information about the products and services. Clarity is key in communication, and it also prevents potential customers from mixing up businesses with one another. Craft Captivating Words While Pinterest pages are generally not weighed down with text, companies need to provide some insight into whom they are and what their businesses have to offer. A short space for text is available, which helps businesses as customers are scrolling through and usually do not wish to read wordy entries. A pithy statement that encapsulates the promise of the […]
Generating Leads from Instagram: Tips, Tricks, Techniques
Instagram is a powerful networking and advertising medium for home-based business ventures. Since it was acquired by Facebook in 2012, Instagram has grown from 30 million users to a staggering figure of over 300 million users! It allows photos to be captured, cropped, filtered, tinted, and otherwise altered, then posted publicly. In addition, videos no longer than 15 seconds can be posted, providing a snapshot of someone’s day, what they are doing, or (as is very common) what they are eating. These photo or video posts are then disseminated across a series of social networking platforms. Instagram is like the base of a tree whose branches include Facebook, Flikr, Tumbler, Twitter, and WhatsApp. If the Instagram user has accounts with any of these other services, sharing a photo or video across platforms is instantaneous. For online business people, it is a vital, diverse, far-reaching advertising tool. Below is a brief guide that shows how business owners can be Generating Leads from Instagram, thereby increasing traffic for home-based business. With the speed and convenience inherent to social networking, these steps require a small investment of time, but high returns. Business Basics: Leads and Conversions The first step in marketing and advertising is to generate a lead. A lead is defined as any potential customer, someone who expresses interest in a product or service. For businesses with an online presence, one of the newest yet proven methods of advertising is generating leads from social media. Anyone who clicks on a link related to the business, fills our a form, puts himself on an email list, signs up for a newsletter, or in any way provides contact information is considered a lead. The more leads a business has, the better, but this is only the first step. To make money, leads must be converted. Advertising gets leads. Further advertising of individual products and services, matching them to the individual customer’s needs, and convincing the customer to make a purchase, this is conversion. The primary difference between lead generation and conversion is the higher level of personal communication. This is wear an individual’s selling chops come into play. Making the lead feel his or her needs are important, and that the product can accommodate those needs, increases the likelihood of conversion. In an internet that now hosts over 1 billion websites, this “personal touch” is the essential tool that can make online advertising successful. Instagram and the Personal Touch This “personal touch” tells potential customers many things about the product and the business that created it. It shows the business cares about the customer and wants to satisfy a need. It shows the business is constantly focused on improvement by being in touch with the latest advancements, strategies, and technologies. It also shows the business owner is human; he will make mistakes, but he will also work to make them right. The question is, how does one show the personal, relatable side of a business with still photos and 15-second videos? Below are […]
Don’t Let MLM Guys Ruin Your Wedding
https://www.reddit.com/r/AskReddit/comments/zt0fk/newbie_mlm_friends_attending_wedding_and_i_am/ I am concerned that my friends, who in the past couple of months have become heavily involved in a business that is mostly MLM, will attend our wedding mainly to generate leads. I have a feeling they will use this for their gain. Why do I care? Personally, and not to be selfish, but I feel our wedding day should be just that, and not a playing ground for sales opportunities. I would be uncomfortable if a couple of days later, they facebooked 50 of my guests (friends and relatives). So, I’m not sure how to feel about this, or what course of action is. Also, which adds reason to my concern, is that they are currently perusing our friends through Facebook as leads, and have pushed sales onto us wihout taking no for an answer, several times. I guess the bottom line issue is trust. You need to read the replies the question asked above on Reddit. Many of the replies are negative, just because there are a lot of MLM haters out there. It’s hilarious to me when people still call MLM a scam, a cult, or a pyramid scheme; they are entitled to their opinions, perhaps have been burned by rep’s who lack ethics, but they are obviously uninformed. The overall response was that would not be true friends if they come to a wedding, then Facebook friend 50 of the guests within the next week.
The 3 Smartest Facebook Advertising Tips for 2016
Many online marketers are turning their attention to the mobile market. For them, social media is old news. They will continue to sustain the status quo. But, they are losing sight of some incredible innovations that are happening at the turn of 2016. The Benefits of Facebook Advertising are obvious, but they are also evolving fast. Leads can be generated immediately by developing an incredibly dense and powerful social campaign. How is social media evolving? What are three of the biggest social media marketing tips that can be implemented right now that will generate many leads online? Marketers are looking into changes within the audience insights, and how the quantity of their advertisements makes all the difference. 1. The Relevance of “Audience Insights” Facebook has an incredibly versatile platform for bridging the gap between what a company expects its target market likes and what the target market actually likes. All companies are making a guess on what their target market actually wants. They assume that if their target market enjoys country music, they will also enjoy buying cheap banjo strings. It is not a huge logical leap, but sometimes a company misses the mark. Audience Insights is an intuitive system for Facebook marketers. A lot can be written about the feature, but at its heart rests an incredibly generous tool to discover what a target market truly enjoys. A company selects a certain market within the page. For example, they can choose a target market of “people who like private school education in Chicago.” They can then receive demographic information based on this niche. They can potentially discover that 85% of the market is female, 17% is under 30, and 20% do not actually live in Chicago. That information is telling. It may also provide deep knowledge about a market that may have just been assumed before. The Audience Insight feature is still being discovered and explored, and it has only been released out of beta for a few months by the end of 2015. But, the Audience Insight angle of Facebook will become an ever greater tool for Facebook marketers in 2015. 2. A Network of Connected Advertisements Out of all the Facebook Advertising Tips, this one may be the most important moving forward. A handful of advertisements really will not do it in 2016. Marketers will need to have 50 or more different advertisements running at any one time. They need to draw paid traffic from various resources. They also need to find out what works- and what does not- on an unrivaled and astonishingly fast scale. The rate of effectiveness is not high enough when a marketer is sticking o three or five advertisements at any given time. A typical corporate record label may sign 100 bands a year. They do not expect to make money on 95 of them. If Rogue Wave, Dredg, and The Great Mountain Fighters failed to make a profit, Adele and Coldplay will account for any losses from the remaining 95 leads. […]
How To Generate Facebook Leads in 2015-2016
When a business uses social media to advertise, they have several methods at their disposal to reach out to prospective clients. Generating leads via a Facebook site is not that difficult when the proper steps are utilized to get the ball rolling. Here are some Facebook advertising tips that can be used to grab the attention of prospective clients, possibly boosting sales as a result. Benefits of Facebook advertising Advertising on Facebook will draw in potential customers from around the globe rather than ones only located in the immediate area. Word of mouth travels fast via social media, making it the best way to get a business seen and known by all sorts of demographics. Generating Facebook Leads Facebook leads can be categorized as direct or indirect leads. A direct lead is the placement of a link on the social medial page which forwards the person to the business website. The customer will click on this link if they feel they would like further information about the company. A indirect lead is the sharing of a blog post, picture, or status with a link included. The customer may click on this link out of curiosity, sending them to the business website to browse. They were not originally interested in this particular website, but clicked on it because the information it claimed to share seemed intriguing. Creating A Website When someone needs home business leads, social media is one of the best ways to gather potential customers without paying large prices for advertising. The information is all available via the Facebook site, making it a snap for business owners to get the ball rolling in gathering leads as soon as they decide to open their business to the public. Having a business website can be a great help in gaining customers as it will work in conjunction with the social media site. A website will house all the information about the product or service they are offering. It will include details about the benefits in buying from this company, as well as the personal information needed to get a hold of them. The colors and fonts should be pleasing so potential customers spend more than a few seconds browsing the information. A high “bounce rate” results when a prospect comes your website, and doesn’t stay there more than a few seconds. Pictures should be included as well as frequently asked questions and answers. Starting The Lead Process When creating a business social media page, the cover photo is what will grab attention of anyone browsing the platform. Use wording in this cover photo, adding a call-to-action so people who spot the business page will see what it is about before they browse the details. This should include an eye-catching phrase, great looking font, and company name so people will see this information at the moment they see the page pop up as something they may be interested in. Make sure to place an appropriate photo behind the text. A photo in […]
Fast leads online
Do you need more leads for you network marketing business? Do you need them fast? Fast Turnaround Our system is a great way to get paid traffic delivered to your squeeze page within 24 hours. I’ve placed orders and seen the leads stat flowing in the next day. Be sure to have your autoresponder setup to catch the large number of opt-is that you may receive. Sample packages are available below. This is just a screen-shot, click the link below to actually make a purchase. The company frequently offers a BOGO special. BOGO = Buy One Get One half off. So if you buy Platinum at regular price, you can buy a second Platinum at 1/2 price. Note also above the “Commissions” column. Yes, you too can sell MLM leads to your others in the industry, including your down-line. Imagine how your business would mushroom if you and each of your down-line had the Gold or Platinum package and were getting at least 850 or 1700 leads/month? Wouldn’t that help your retention, as well as your income? Our system also has an add-on option to help you get the most mileage out of your leads. It includes all of the following: Tracking links – know how many leads went to your opt-in page. Split tests – test multiple landing pages and tune to the ones that get the most opt-ins Rotator – buy a package of leads, and split it among several people. Just people each person’s page in the rotation list, and the rotator will send an equal (or predetermined split) to each site. Popups Creator Tool – allows you to easily add JavaScript pop-ups to your lead page, yet another tool to increase engagement and sign-ups Timers – made famous for people selling products. This offer expires at Thursday, midnight… Then shows days, hour, minutes ticking away at the top or bottom of your opt-in page. Site Monitor – you definitely don’t want to send leads to a website that is down, not responding, or is overwhelmed with too much traffic. Site Monitor will keep an eye on your website and let you know if there are any issues. With Traffic Authority, you can pause your traffic if there is an issue with your website; then resume the flow of leads after your website is back up and running. Online traffic Done-for-you online business. They all have the same problem, they need a way to bring high-quality traffic to thei sites, which in turn will turn into leads, and some of those eventually become customers. People are searching for premium traffic solutions, so what if you could provide them with the tools and the training they are looking for, and get paid for doing so? The link below will give you the details. You too, can do what Google and Facebook does – connect lead hungry businesses with potential customers. Google and FB make millions of dollars from people coming to their website, and they are not charging […]