The world of MLM can be very profitable for those who know how to work it, but for others it can be very difficult. Wherever there are people struggling with a problem, there’s an opportunity, particularly in the world of business. An MLM lead broker can help new MLM distributors to find prospects for the company, and can earn good money doing so! In fact, becoming a lead broker can be much more profitable than joining an MLM company as a distributor. It’s certainly easier and faster!
To understand how the business works, you need to know about the challenges the broker helps to solve. The average MLM opportunity does not provide much training in salesmanship or prospecting for leads. Instead, they just tell people to promote to their friends and family. It is a lot easier to talk to friends and family than talking to strangers, but they are usually not good prospects.
The people who become active in MLM are those who had already decided to make money with a new business even before they heard about the opportunity. Most people prefer the security of a job or their pension, and hate the idea of selling. So when MLM distributors approach their friends and family, they are mostly dealing with people who are not receptive. Thus many marketers waste time trying to sell to friends and family, when in fact, they would do better with purchased leads.
Eventually, they run out of people to talk to, and they have to start doing the thing they wanted to avoid – talking to strangers. That’s even harder, and it’s often at this point that a promising network marketer will give up.One alterative for the network marketer is learning to be a sale person, and to approach everyone you come in contact with. Then one an distributor starts to build a downline, the process repeats with each of the new downline members? What if we could just plug them into existing MLM leads and traffic?
But there are better options for the MLM distributor who is in this jam! There are actually thousands of people who are actively searching for business opportunities on the internet. They are just as motivated, if not more so, then the distributor looking for leads. Often, they are experienced MLM marketers with contacts and skills that will help them to be productive immediately. Getting them to sign up is extremely easy compared to bored family members and suspicious strangers.
So how does the distributor find these leads? Through an MLM lead broker! A lead broker supplies a list of people who want to find out about MLM opportunities. These people have often responded to a simple ad or squeeze page. Then they sell these names and contact details to their customer, who can sign them up. Or, the broker sends traffic to the MLM leads distributors ebsite, and a certain percentage of them will sign-up directly with that MLM distributor.
As long as you can provide good quality leads who are responsive to offers and happy to be contacted, you will be able to charge good money for these leads. Gathering leads is not hard – the prospects are actively looking for information about business opportunities. All you need to do is attract these people to your website, provide good information about the opportunity, and get them to give you their contact details in exchange for more information. Make it clear that they will be receiving insider information, directly from people who are already pursuing the opportunity (in other words, from your customers, the MLM distributors.)
The best news is that you can sell these leads to multiple customers. The prospects want to have several different options to compare, to make a balanced decision. In the world of network marketing and business opportunities, people are always looking for new ideas. That’s true even if they are already doing well in an established MLM company. So someone who was a lead today could be sold as a lead in the future, possibly many times over.
A lot of online businesses are restricted by a lack of cash flow. Without money, you can’t invest in advertising to generate income. “Free” traffic methods take a lot of time to produce good results, and in the meantime you are not earning enough money to afford the time. That’s not a problem for an MLM lead broker. Every time they get a new lead, they can turn it into instant money.
They even have residual income as they can resell old leads, building on their past work. Every new name they collect helps to build equity – they have a list of biz-opp seekers that they can use to generate more income. They can make money with solo ads and by selling affiliate products. They can cash in during product launches and even “retire” on the back of this easy income.
It’s easy to get your first few customers as an MLM leads broker. Almost anyone knows MLM marketers and getting invited to presentations is the easiest thing on earth. Everyone at the meeting is a potential customer! Some of them are also leads. Just hand out a business card with a link to your site, and make it possible for them to sign up through the site. In virtually no time, you’ll be able to get your first customers.
if you want to start your own MLM lead brokering business, here’s an example of what you can do (but later, I’ll tell you how to plug-in to an existing lead broker business that’s available). It’s also easy to get your first few leads. Let’s imagine that you have hardly any money for advertising. Here’s how you could start getting some leads almost immediately:
1: Put together a review of the top 5 business opportunities. Save it as a PDF file.
2: Put it on your website with an opt-in form to capture their contact details. Let them know that they will get updates from people who are active in these companies and that they can ask them questions to find out more.
3: Go to another network marketing presentation, and hand out a card promoting the free report. It should link directly to the squeeze page.
4: Go to a business opportunity web forum or discussion group. Promote your free report there. Do this several times over.
5: Make fliers and hand them out. Target your market well.
6: Stop ignoring people who are trying to sign you up for a business opportunity! These people can be customers today, and leads tomorrow. Suddenly your spam folder can become a goldmine!
7: As soon as you get people downloading your free report, start selling the leads to you customers.
When you get a little money, you can start to use web advertising to increase your traffic dramatically and get a lot of leads and customers. Look into solo ads, PPC advertising and Facebook. There are plenty of people looking for network marketing opportunities, and lots of people who want leads, too.
Becoming an MLM leads broker is a good way to start making money quickly. At the same time, you will be building a valuable list that you can use to make money for years to come.
