
Many online marketers are turning their attention to the mobile market. For them, social media is old news. They will continue to sustain the status quo. But, they are losing sight of some incredible innovations that are happening at the turn of 2016. The Benefits of Facebook Advertising are obvious, but they are also evolving fast. Leads can be generated immediately by developing an incredibly dense and powerful social campaign. How is social media evolving? What are three of the biggest social media marketing tips that can be implemented right now that will generate many leads online? Marketers are looking into changes within the audience insights, and how the quantity of their advertisements makes all the difference. 1. The Relevance of “Audience Insights” Facebook has an incredibly versatile platform for bridging the gap between what a company expects its target market likes and what the target market actually likes. All companies are making a guess on what their target market actually wants. They assume that if their target market enjoys country music, they will also enjoy buying cheap banjo strings. It is not a huge logical leap, but sometimes a company misses the mark. Audience Insights is an intuitive system for Facebook marketers. A lot can be written about the feature, but at its heart rests an incredibly generous tool to discover what a target market truly enjoys. A company selects a certain market within the page. For example, they can choose a target market of “people who like private school education in Chicago.” They can then receive demographic information based on this niche. They can potentially discover that 85% of the market is female, 17% is under 30, and 20% do not actually live in Chicago. That information is telling. It may also provide deep knowledge about a market that may have just been assumed before. The Audience Insight feature is still being discovered and explored, and it has only been released out of beta for a few months by the end of 2015. But, the Audience Insight angle of Facebook will become an ever greater tool for Facebook marketers in 2015. 2. A Network of Connected Advertisements Out of all the Facebook Advertising Tips, this one may be the most important moving forward. A handful of advertisements really will not do it in 2016. Marketers will need to have 50 or more different advertisements running at any one time. They need to draw paid traffic from various resources. They also need to find out what works- and what does not- on an unrivaled and astonishingly fast scale. The rate of effectiveness is not high enough when a marketer is sticking o three or five advertisements at any given time. A typical corporate record label may sign 100 bands a year. They do not expect to make money on 95 of them. If Rogue Wave, Dredg, and The Great Mountain Fighters failed to make a profit, Adele and Coldplay will account for any losses from the remaining 95 leads. […]