When most online marketers think about social media, they think of it in terms of brand building instead of sales, but that’s a mistaken assumption. Social media is more than a way to connect with customers and grow a brand; when done properly, marketers can use sites like Twitter, Facebook and Instagram to generate solid leads. Read further to learn the best tips on how to turn social media marketing from a branding tool to a solid method of socia media lead generation. Consider the Connection Between Lead Generation and Social Media In online marketing, lead generation is about bringing people into a sales funnel. It’s not selling; rather, it’s about learning everything possible about customers. In the past, lead generation involved mailing surveys or encouraging customers to fill out forms. However, businesses have changed their lead-gathering methods thanks to the internet. Video marketing, email opt-in and paid campaigns are great ways to get people into a sales funnel. Since it’s all online, it’s simple to track. Social media simplifies the process because people readily share information, and because there are millions of users. It’s the best place to find a target market and turn viewers into leads. Carefully Choose a Channel A common mistake is trying to obtain network marketing leads through the wrong channel. It goes back to knowing the customer; with more than one billion account holders, it might be simple to assume that Facebook is the best option. However, that’s not always true. 44% of marketers have found leads from LinkedIn, while 30% get them from Twitter. A marketer’s lead generation techniques depend on which sites they’re using. Facebook Lead Generation For Facebook, paid ads are the way to go. Algorithm changes have made it difficult to reach customers organically with social content, but Facebook’s ads can be relatively budget-friendly. Marketers can run contests, but the leads they receive may not be qualified. Custom tabs are a great place to put a contact form, which can capture leads and keep visitors on the page. Marketers who treat their pages like a website often have more success in lead generation. Building Leads on Twitter To generate the best leads on Twitter, the process is a little more complex. Promoted tweets are coming to the forefront, and marketers can leverage that power in several ways. Twitter cards use eye-catching images, but the copy has to be appealing and fit within the 140-character limit. LinkedIn For B2B leads, there’s no better place to find them than LinkedIn. This social network is geared toward networkers and professionals, and it’s a great lead generation method. Bring in new leads by offering free samples, and contact them directly through InMail. With a combination of inbound marketing and publishing, marketers can bring more leads into their funnel than with conventional outbound marketing tactics. Building Leads on Instagram In terms of marketing options, Instagram is still in its infancy. While Instagram doesn’t cater to advertisers and marketers like LinkedIn, Twitter and Facebook do, it […]

Simple to Follow Lead Generation Tips for Periscope The way in which businesses market their products and services is typically through engaging leads. Leads are people that show interest in a particular product or service that a business provides. For that reason, it’s not surprising that there are many different approaches and programs that have been established to help businesses generate leads. Regardless of what type of product or service is being provided, programs that can help a business entice consumers to make a purchase is going to help a business to be successful. Generating Leads Via Technology One of the great things about the various different lead generation programs is that many of them are rooted in some of today’s most cutting-edge technologies. These lead generation strategies rely heavily on Internet connections, as well as the various different devices that are used to connect to the Internet. To put an even finer point on it, various different computer applications have been specifically designed to help generate leads for a business. While these types of applications come and go, perhaps one of the most exciting and one of the newest types of applications that looks to be something that can stand the test of time is an application called Periscope. What is Periscope? This type of application can be used in a wide variety of situations. This computer application gives an opportunity for a person to live stream videos of themselves. In addition, messages can be sent to the person streaming live video and they can answer the questions as they come in through a messaging system. In a sense, this is like a live broadcast, only anyone can do it at any time as long as they have a connection to the Internet. Because this application is owned by Twitter, anyone that follows a person or business on Twitter can receive these live broadcasts and interact with the person streaming video. This type of application perhaps wasn’t initially developed for marketing and lead generation, but it has quickly become an effective tool for lead generation with social media. The question some people have, however, is how does this application correlate to marketing success and lead generation. How can Periscope Help in Marketing? Broadcasting live videos to potential clients and customers can help put a personal spin on the products and services the business provides. It’s also a way to interact with potential customers without having to be in the same room. If customers are intrigued by the products and services described via a live Periscope streaming broadcast, questions can be answered and people can be directed to business websites to get even more information on whatever it is that they’re interested in. However, simply streaming these videos is likely not going to be enough to improve website traffic or to drum up interest in the products and service the business provides. Many times people will need to use specific Lead Generation Tips for Periscope to maximize interest. Here are […]

Social media continues to be one of the most cost effective methods of reaching out to new clients and generating leads. Studies have revealed that the average online surfer maintains accounts on five social media sites and checks them daily. The combined total of people who have accounts on at least one site is expected to top 2.3 billion members by the end of the year. Most people will spend nearly two hours on their social media accounts each day, looking for information and entertainment. Every site benefits advertisers in some way by making it easier for them to reach more people, get more attention and track the responses their ad campaigns receive. Marketing With Twitter Twitter users are an especially active audience. 100 million people log in daily to their accounts on this site. Businesses effectively using Twitter have stated that approximately 29 percent of their offline sales can be traced to their advertising campaigns shared here. Periscope, a convenient app created and owned by this popular site, has made instantly getting noticed easier than ever. Lead generation using Periscope is already effectively working for numerous types of businesses. It allows anyone who uses the app to live stream their own videos and save them on their account for additional viewing later. Along with this they can insert searchable bios and follow other Periscope users as well. The streaming videos, known as scopes, can be shared with followers daily or whenever an updated video is created. All of this is in addition to the tweets, video ads and photos and hashtags that can be added and shared every day. Using Pinterest Effectively Many people were surprised to see the lasting power of this simple site. Not only does Pinterest have a huge amount of loyal members, these same people are some of the busiest shoppers online. Research has shown that they consistently spend more money than Facebook or Twitter members in relation to the items they search and repin. Advertising is basic because the site currently does not provide a lot of variety for lead generation. The basic method is by posting interesting content though pins and making certain that there are links from there to the landing page of the business. It is possible to add website and contact information on company profiles and boards, but it is less likely to be noticed than it would be in a pin. Users of this site spend nearly all of their time searching pins and pinning information of their own rather than reviewing profiles. Maximizing Instagram Accounts Photo sharing accounts were also considered a passing social media trend that would eventually fade away, but Instagram critics have been proven to be wrong. Instagram is a wonderful companion tool to blogs, website content and the wordy posts of other sites. It is the visual attention-getter that social media users consistently respond to. There are a number of ways to maximize the attention received on Instagram without saying a word. Using clear, […]

The Four Tips for Generating Leads from Your Blog All of the industry leaders out there began with a single day. It was a single idea that set the spark, and they grew their brand one day at a time. They also went through a breakthrough. Something happened that put them over the edge, and they continued doing small steps every single day to get in front of that one massive breakthrough. Blogging professional use the following tips to build a big following. Lead generating is like that. Whether it is marketing for potential sales or building an audience of loyal consumers and brand followers, it begins with a few small tactics. Below are a few Tips for Generating Leads from Your Blog and making best use of a modernized blog space. 1. The Influence of Instagram The influence of Instagram to social media has been under-discussed. Instagram has placed both a massive short video focus on social media. Many have argued that this development was just natural and expected. Yet, Instagram certainly pushed in that direction. The majority of content on Instagram is a single image or a short video. Where is all the text? It seems Twitter is focused in that area. But, Instagram is a visual platform and it caters to those needs. A blog needs to be visual. It can also be a spectacle. A single well-placed viral-esque image has the potential to draw a large buzz. Content on a blog should be balanced between text, images, and videos. 2. Using Pinterest: Know the Marketplace How is that balance assessed? The answer to that has to do with the market. One brand is selling scientific module documentation for college-educated professionals. The other is selling eyeliner to tweens. The social media approach is the exact opposite. One would rely almost solely on detailed text. The other needs a whole lot of pictures. Pinterest is a great platform to explore what people care about. The platform is niche enough to find just about anything in small quantities, and could offer enough information to find out what people are saying about a brand. It also helps to build correlations and comparisons, and users are getting traffic from PInterest. For example, what do people who care about eyeliner doing with it? What else do they like? Are they posting videos, buying online, using it regularly or only for holidays? 3. The New Kid in Town: Periscope Many marketers have found a new and growing resource in web marketing. They are generating leads from Periscope. Firstly, what is Periscope? Periscope is basically an Instagram-inspired live feed website. Users can see live streaming footage of others when they see fit. It is similar to Twitch, expect Twitch is focused on video gaming. Periscope is a little more open-ended and limitless in its scale and, well, scope. Companies are generating leads by getting their hands dirty. They are going out there and offering informative videos, fun videos, and tips in their respective niche. […]