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Social

The last 5 years have shown a major boom in the use of social sites.  The smart phones, such as iPhone and Android have helped spawn this revolution in communication.

Over time, we will be adding useful how-to marketing guides for platforms such as Facebook, PInterest, Twitter, Periscope, Instagram and so on.

The best recommendation is to pick just one, and become an expert in it.  Don’t spread yourself too thin across them all, then you will be a jack of all trades, and a master of none.   Any one of these can be learned in a few days, but it probably takes a month or two to gain basic marketing proficiency.  Yes, anyone can use social media to post a link, that’s child’s play.  But to use these tools to earn a living online, or to generate a daily batch of business opportunity leads each day is a very special and high-paying skill.

Pick the social media that best fits your personality and style. Some people are totally afraid of being on video.  Of course, you need to get over that if you want to be a successful online marketer.  So unless you want to confront your greatest fear first and foremost, then start with something like Instagram or PInterest.  But even on those platforms, it’s a good idea to post pictures of yourself ocassionally.  That’s all part of life-style and attraction marketing.  Social media is NOT about hiding behind your computer.  It’s about getting your face out there.